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Do's and Don'ts
Clear space and minimum sizing
Our logo has been created with a specific clear space so it always stands out and isn’t compromised by any other element. A minimum size has also been defined to ensure in can be read even in smaller placements.
Usage
Partner lockups
When representing the Phocas brand in partnership with another logo, we have the following lock-up guidelines to achieve a balanced execution.
Use the height of the Phocas ‘h’ to determine the spaces between logos and the barrier. For horizontal logos, the partner logo can either be the same width or height as the Phocas logo. Make sure to choose the most visually balanced option, ensuring the partner logo doesn’t overwhelm the Phocas brandmark. For vertical logos, the maximum height is 300% of the Phocas ‘h,’ and the maximum width must never exceed the width of the Phocas logo.
Line divider: Height: 300% ‘h’ | Stroke: 1pt (or 2px) | Color: Neutral 400 or Purple 500 (reverse)